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Raffertunes
In-Game Result
A website about "Raffertunes," Clark Rafferty-LaRoux's advertising firm. On it there is an "About" page, and you find a picture labelled "The Inspiration for the famous Superbowl ad campaign." Below that, is more detail: Clark was in a department store getting a family portrait with his wife and children, and when his wife was trying to get his youngest Katrina to calm down for the picture, he had the idea for the Roottree Superbowl ad. The photo is now in your evidence.
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This result is where The Rafferty-LaRouxs comes from, so it is the step before that clue enters your evidence list.