PERIODICALS · BUSINESS WATCH

Ernie Jr.

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Periodicals

You find an article from December 1995: "ROOT. President to take over Roottree" Due to heart illness, Ernie Jr. is stepping down as President of Roottree at the start of the second quarter in 1996. His second cousin Carl, president of sister company ROOT., and former Watchman of the Year, will take over. It has been 13 years since Ernie was forced to step into the role of President unexpectedly. Back then, not much was known about the man other than his full name. In the years since, he has taken on a bit of a reputation as a "Real-Life Wonka"; He's known as a bit eccentric and reclusive, opting to be called simply "Ernie Jr." and to forgo the typical luxuries of the average Roottree. But in our estimation, he has been a shrewd businessman with an eye for sweets. Ernie Jr. has led Roottree to record profits, by developing new products (including the ever-popular MapleCrisps), and by spearheading the formation of ROOT. with his cousin in 1982 after learning of Brenda Roottree's power in the fashion community.

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Ernie Jr. is filed under Business Watch.

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