Ernest Madsen Jr.

An article from 1982 announces that an Ernest Madsen Jr. is taking over the day to day operations of Roottree after the previous president died unexpectedly. Little is known about Ernest, but sources close to the family, who have asked to remain anonymous, have made it clear that he is more than qualified. There are rumors that Ernest had originally trained to succeed Zac Morden, but had been passed up for unspecified reasons. Business Watch also managed to get a quote from the company's publicist: "The last four years at Roottree have been rough. In an attempt to keep our products relevant to the modern audiences, some of our decisions have had unintended consequences. From the 'Fancy Flavors' misstep to the Batter Up! Bar, we've taken a bit of a tumble in the public eye. But Mr. Madsen is committed to getting back to basics."